The Suspense is Killing Me!

Now that I’ve got the SEO figured out a little bit, I can focus on other aspects of social media.

Last week I learned about Handmade Hour on Twitter!  It is a 2 hour time slot every Wednesday from 11:30 PST to 1:30 PST, in which you tweet your listings and store with the #handmadehour.  I didn’t know until yesterday though, that that Handmade hour is for the UK!  They then created a US Handmadehour that is every Wednesday from 4:00 PST to 5:00 PST.  They are so kind that whether you are in the US or the UK you are welcome to join both.  I can best describe this as a living magazine where artisans and crafters can both see new product and share theirs.    In the US Handmade hour you tweet #HandmadehourUSA with your listing

It is a lot of fun, and you get to see some very wonderful crafts.

Also, just yesterday, I got my very first custom order!  Recently I purchased a Fiskars alphabet stamp so I could create custom sentiments, and had only just put the ‘custom order’ button on my etsy shop.

It was a really cute idea to have a bookmark with the sentiment, ‘The Suspense is Killing Me!’

The Suspense is Killing Me!

The Suspense is Killing Me!

Thankfully I had the unique type writer letters to make this bookmark really stand out.  Unfortunately, those letters are difficult to get, so this card is one of a kind!

I did recreate the bookmark without the type writer letters.  The sentiment was just so fun I had to make more with it!

B17a

I plan to create more of this bookmark in several different colors and styles.  I’m also working on several more classic quotes.

What are some of your favorite book quotes?  What about favorite books?  I may also create bookmarks with book titles.  But all of the book quotes and titles have to be public domain, or a book before 1923.  I will not infringe on copyrights.

Well, it’s off to the craft desk!

Happy crafting!

Kristen

 

 

Crafting, SEO, and Listing

On this blog, I want to write about what I do, and my wonderful life.

This week I don’t have a lot to post personally, as I have, non-stop, been working on my Etsy store.  I will be posting my crafts, and projects soon, but for today I’m going to talk about what I’ve been nearly obsessed with, and learning.

SEO or Search Engine Optimization.

I always liked math, and science, and computers.  I even, for a short time, thought I was going to be a computer programmer, but you know you can’t put ribbons, and sentiments on a computer?  I mean you can decorate the screen, but you have to be looking at pages upon pages of black and white, and then go over it again as the computer tells you that you got something wrong, but won’t tell you where or what.  So I decided to go find what my passion is, and that’s crafting!

But I didn’t have to do away with working on computers entirely, thanks to Etsy, Google, and the internet.

This week I got to learn about SEO and tags, and it’s been a hilarious, roller coaster ride of reading thesauruses, bouncing ideas, and just throwing words at the screen.  You know when your husband hears you mumbling, thank you, think you, thank you card, blank card, and various random words that go with your business, you’re obsessed, haha.

I’ve read through several SEO articles, and got very confused, because they all conflicted.  Some said, stuff your title with keywords, others say don’t.  Some say, be completely specific, others say, you need general tags. It drove me a little batty.

So, this is what I’ve learned.

Be generally specific.

Yup, that’s it.  As vague an answer as anyone can give.

“Nice to meet you, General Specific.’ (Sorry, old cartoon joke :)

Basically just ask yourself, ‘Will I type this in to find product?’
Not, your product, just product.

If you were looking for jewelry, you might look for ‘garnet necklace,’ or ‘vintage necklace,’ but probably not, ‘blue sparkling diamond peridot  necklace.’ But you also probably won’t just type in ‘diamond.’

That’s why it’s so important to use two to three word tags, that’s what a customer will do. They’ll use about two to three words to hone down what they’re looking for, but they still want to do some shopping, and be able to decide for themselves what exactly they want.

So what I recommend everyone do is go shopping! :)

Go into Google, and Etsy, and shop for product that is like yours, and note down which search terms you use to find it. Then use those tags that describe your product. It will also help you find those fun little synonyms that are great tags.

So, that’s my terrible explanation of SEO, Tags, and all that stuff.

Sorry for the very, very bad grammar. I’m a little hyper, I think I had too much coffee this morning, haha. :)

For next week, I will be going in depth in organizing my craft stash, and sharing some of the tips and tricks along the way.

Happy crafting!

 

Learning the Social Media Curve

This week has been incredible!

I started an instagram account, posted new cards for sale on Etsy, and hosted a class!

After reading a few articles, and trying a few things, I’ve learned a bit about how to advertise.  I’ve learned how important it is to have a great description, title, and links in every thing that has to do with your business.

I’ve learned that taking photos in natural lighting can make your picture go from drab to fab, and that that makes a huge difference to your customers.

The biggest thing I’ve learned so far is to take the time and effort to show you care about every little detail.  It is a lot of work, but it’s so much fun along the way.  It’s showing people who you are, what you love, and why they should care about what you have to offer.

Handmadeology has been the biggest help.  It has this amazing 5 day free e-course on social media, and I am so grateful to them.  It spells it out in simple steps that really creates a great pattern to work after.  I definitely recommend going and trying them out.  Go on. :)  Come back soon!

This isn’t the only thing I wanted to talk about today.  I also have a few things to share!

I made my very first 2 sales on Etsy, and was inspired to create a new bookmark.

Embossed Bookmark B7d

 

I’m now creating monogrammed bookmarks!  With 8 different colors to choose from, they’re an excellent wedding favor, his and hers gift, or just a personalized gift.

You can find them for sale here: https://www.etsy.com/listing/184623224/monogrammed-embossed-bookmarks-your?ref=shop_home_active_3

These were so much fun to create, and I love the elegant embossing, the classic typeface, and the soft black tassle.

I am creating more cards to be posted soon, and will keep you all updated.

What is your favorite technique in social marketing?  Your favorite social site?  I’d love to hear from you all!

Off to my scrapbook desk!

Keep creating! :)